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"Why 9 out of 10 salon operators FAIL in the first 5 years of existence & what you MUST know to bullet-proof your new business and attract more clients than you can handle..."
Are you thinking of starting your own hair salon? CONGRATULATIONS!
Working for yourself can be great fun. You set your own hours, you decide how much you want to make, you get many tax benefits - you’re the boss!
But, you must have proper hair salon equipment and furniture if you want to be successful as a business owner and a salon operator.
The #1 reason why 90% of salon operators fail in the first 5-10 years...
The first step you need to take before you fork out any cash on equipment is to decide what type of business you desire to run. And here’s where most salon operators fail miserably.
A hair salon can incorporate a number of different services.
Will it also be a barber shop? Have you thought about putting a couple of tanning beds in that spare room? What about having a massage table for a little bit extra income? Would you like
to offer services outside of the salon location?
These are all services that go hand in hand with a hairdressing salon. Mixing them together is an excellent way to have a unique business that is profitable for you and your family.
You also need the right equipment.
A few pieces of equipment that you will need to consider purchasing include hair dyers, styling chairs, hair basins, mirrors, stools, portable equipment if you choose to offer mobile
services, and waiting area furniture and fittings.
If you’re thinking of hiring employees, keep in mind that they are usually required to bring and use their own basic equipment, like hairdryers and scissors. That could always save you
a few hundred dollars, especially at the start when money is rather tight.
You can shop for brand new, used, or borrowed equipment. Some larger items may make more sense to lease rather than to purchase.
Don’t get burned when shopping online for new equipment!
When shopping for equipment online you should only shop from retailers that have an outstanding reputation. Do not take any risks by purchasing from a less popular retailer no
matter how attractive their pricing. Best case scenario, you could never receive what you paid for. Worst case, your identity could be stolen and your credit rating and reputation
damaged. That could even put you out of business.
If you use your equipment on a regular basis, which is the whole point of buying it, you will need to do routine maintenance checks on the equipment. Cleaning after each use is
also a must to prolong the lifespan of your equipment.
Don’t leave this to chance, as you risk forgetting. Simply start a log book, where you keep track of all of your maintenance work you carry out each week.
Keep in mind that, any piece of equipment that comes in contact with human skin, hair, or nails needs to be cleansed and disinfected after each use. To sanitise your equipment
you may require a special cleansing solution, otherwise water is usually sufficient.
Not taking proper sanitary measures while operating a hair salon could lead to the closing of your business.
How to amaze your clients and shoot your profits through the roof...
Your hair salon equipment should also include furniture for your clients while they are waiting to be served.
Many people go to their favourite hair salon to relax and be pampered. So the atmosphere must be right. Keep in mind you can’t please everyone all the time, but having said that, your salon needs to have some ‘harmony.’ To do that, you need to choose a THEME for your salon and stick to it. That will help you determine what furniture, decorations and even paint colour is right for your salon. Make sure your theme is unique and sends out the right message.
Salons must offer something
different and unique, something
their clients don’t see every day.
The walls in your beauty salon should be painted using warm colours. Have furniture that is comfortable to sit on. Live plants are an excellent touch of class and provide a relaxing ambience.
Offer a wide variety of magazines and books for your customers. Hair dressing magazines are a must in the waiting room.
Some salons offer snacks and beverages to their clients. This is a sure way to make your customers feel welcome and at home. It’s always a good idea to know what your competition is doing so that you can provide even better service.
On this page you’ll find more tips and ways to help you prosper and succeed as a salon operator and business owner.
Thank you for visiting this website. If you have more questions, simply go over our useful articles and guides - a perfect way to get the wheels turning when you are just starting out or need a creative spark!
To your success & financial prosperity.
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